In May 2009 Tesco confirmed that it was interested in building a new store on the site of Bristol football club's existing ground. BERATE (Bedminster Residents Against Tesco's Expansion into Ashton Gate) was set up by local residents to oppose the plans. Following a strong campaign against the Tesco proposal, Bristol City FC signed a deal to sell off its ground at Ashton Gate to Sainsbury's in October 2009. The current Sainsbury's store on Winterstoke Road would be demolished and a new, larger store built at Ashton Gate.
In January 2010, Sainsbury's revealed that it's new 9,300sq m store would be double the size of its existing store on Winterstoke Road and be built on stilts with a car park underneath.
The Evening Post reported that some council officers and politicians are against the plan because of the effect another supermarket would have on local shops and traders. Bristol Civic Society is also against plans to use the existing ground as a site for a new superstore.The plans were exhibited on 19th June and 20th June in the Premier Suite at the football ground.
In August 2009 an outline application for the redevelopment of the stadium site was submitted to Bristol City Council. On Saturday 12th September around 150 local residents turned out to protest against the plans - please see an article at BBC News.
Local documentary film maker, Lucy Swingler, has produced a new film that documents the campaign to prevent the building of a giant Tesco Extra superstore at Ashton Gate Stadium.
View the film on youtube at http://www.youtube.com/watch?v=TyVG3hb-Dpk
In September 2009, a consultants' report for Bristol City Council concluded there is no "need" for the Tesco store in Ashton Gate.