The Chamber of Trade began campaigning in November 2005 against Asda's application. Asda had taken over the site in May 2005, and the site already had planning permission for a store, but Asda was applying for a larger store than there was existing planning permission for. While still constructing the store, Asda applied to sell up to 30% non-food goods, compared to the previous 10%. In October 2006 this application was refused by the council, the same month that the store opened. Asda appealed this decision and won.