In Stockport, Tesco built a large hypermarket they had billed as a ‘regeneration store’ 20% larger than they had been granted planning permission for by Stockport Council. The store, 120,000 square feet rather than 100,000 square feet as allowed by the council, opened and started trading in November 2004 at the larger size. Tesco first applied to the Council to allow them the extra space two months before the store’s opening, in September 2004, though the store had been in construction since January 2004. The Council had imposed the size limit for road safety and to protect other shops, and local residents and traders felt the extra space would be damaging to the town and were angry that Tesco could get away with this. The campaign was a response to events that had happened, urging the Council to take enforcement action against Tesco.