Traders and residents campaigned against plans for a new Tesco superstore on Oxford Road, Reading. A petition with 500 signatures was presented to borough councillors. A campaign group Save our Shops - Battle Against Tesco was set up.
In October 2010 Reading Borough Council’s planning applications committee considered a third application for the change of use of the garage sales forecourt at Parsons Garage on Oxford Road to a Tesco Express. The planning committee rejected the application on grounds that it would increase traffic problems and congestion outside Oxford Road Community School.
But in June 2011 Tesco came back with a new plan. In August 2011 Councillors on Reading borough council’s planning committee decided to defer the application Councillors stood firm, with one arguing that the 12-space car park could endanger pedestrians. Please see an article in The Grocer, 24th August 2011.
In October Reading Borough Council planning committee refused Tesco's revised application. The committee ruled the proposals were an "intensification" of the site and would cause increased congestion and safety concerns in an area close to Oxford Road Community School, two bus stops and flats and houses.
Tesco appealed against the decision and a public inquiry was held in June 2012. In August the planning inspector overturned the Council's decision and approved the plans. The inspector said he noted people’s concerns over the rising number of the chain’s branches in Reading but said it was not something he could consider.