In December 2010 Tesco and land-owner Heathcote submitted a reserved matters application to Nottingham City Council for a huge mixed-use development on the Eastside site in Nottingham. Tesco is planning a 122,526 sq ft store and there will also be a 1,421 sq ft community centre, a six-storey 25,209 sq ft office block, space for 755 parked cars as part of the scheme.
A campaign group, No Tesco Eastside, was set up to oppose the plans. The group has been founded by Sneinton residents and includes representatives from Sneinton Tenants' and Residents' Association, Sneinton Community Traders and the Greenway Centre. Their main objections included the threat to local shops, an increase in traffic, lack of consultation, that there is no need for another Tesco in the area and that a community centre included in the plans is situated next to a lorry park.