Despite strong opposition from local residents and shopkeepers in New Cross a Sainsburys Local opened after planning permission was granted on 19th May 2011 to developers MacDonald Egan to extend vacant premises at 33 Lewisham Way.
There is already a huge Sainsburys supermarket literally 3 minutes walk from the premises, where there is also a petrol station and what is effectively a Sainsburys Local. 5 minutes in the other direction is a Tesco Express, with another one 5 minutes further along from there (at a petrol station). Residents feel there is absolutely no need or justification for the opening of yet another. Local traders are extremely worried about the impact this will have on their businesses. The site has no rear access, so all deliveries will come from the front of the store, which is situated on a red route. This section of Lewisham Way is a notorious bottleneck, and the presence of huge trucks making deliveries will only make things worse.
Local residents and the New Cross Federation set up an online petition opposing the opening of a third Sainsbury's in New Cross.