Local traders are opposing Asda's plans for a new store after claiming the multi-million pound development will kill off trade. Traders in Longton claim Asda's proposals to build a supermarket on the outskirts of the town centre will draw customers away from their shops and in turn devastate footfall.
Asda mooted a move to Longton in 2011 before returning in 2013 with revised plans following discussions between designers, highways officers and planners at Stoke-on-Trent City Council. Part of the revision was to improve the gateway from the complex, which will also include a medical surgery, into the centre of the town. However since the bid was re-lodged with the authority, businesses have contacted the city council outlining their objections to the complex.