Residents in Ickenham opposed Tesco's application for a development on the Master Brewer site on Hillingdon Circus in West London. The application was for a mixed use scheme including a 7,000 sq m store. Residents believed that the development would be over-dominant, was unsuited to the site and location, would have put pressure on the road network, would have impacted severely on local shops, and would have caused unacceptable noise and air pollution to residents. The campaign gained support from MPs, Councillors and traders. Hillingdon Borough Council refused the application.