Swansea council negotiated for a deal, worth £11 m, to lease council land to Asda, replacing earlier plans for a bowling and leisure pavilion on the site. Asda then submitted a planning application. However, traders and shoppers say that the Asda store is not needed, and the Chamber of Trade campaigned against the plans. A petition of 5,200 names opposing the development was submitted to the council. In June 2007 a group of specialist consultants commissioned by Swansea Council to write a report on the plans backed campaigners and recommended that the council refuse plans for the new store. They warned the store could affect the health and well-being of the town.
5000 people signed a petition, and members of the Town Council came out in opposition due to the impact on local businesses.