Mendip District Council has been looking to bring a comprehensive development on the Saxonvale site in Frome for a number of years, and the developers have been in initial discussions with retailers and supermarkets to create a retail-led mixed use scheme.
A public meeting was held on 1 December 2010 attended by over 400 people. Kevin McCloud of Channel 4′s Grand Designs attended.
In March 2012 a second public debate on the issue was organised. Keep Frome Local’ believe a central supermarket larger than 15,000 square ft would harm the town centre. Developers, Frontier Estates, has assured the group that there will be a consultation process.