In 2007 residents and retailers in Farnham formed a group, East Street Action, to campaign against Crest Nicholson Sainsbury (CNS) plans for East Street. The proposed development was within 5km of a Special Protection Area of heathland which is home to endangered species: the Dartford warbler, the nightjar and the woodlark.
The town's small independent retailers are worried about the effect on their trade if the development goes ahead as it will effectively create a separate commercial quarter with little relationship to the existing town. Traffic problems and parking are other concerns for the town's residents and visitors. Sainsbury's, as part of the development partnership, already own a small store within the development area and have another superstore on the East side of Farnham.