In 2007 residents in Driffield launched a campaign against an application by Tesco for a larger store on the site of its existing store. Driffield is a small market town, and residents feel that the store would completely dominate the town.
In February 2010, East Riding Council's planning committee approved three major developments - the redevelopment of the cattle market and Viking Centre sites, and a new bigger Tesco on land that runs from George Street to Middle Street South, including the old Kwik Save store site.
On the 6th December 2007 the East Riding of Yorkshire Council planning committee refused plans, including a proposal by Tesco, for the former cattle market site. The main reason for refusal was pedestrian safety.